Careerista

How a 20-something girl keeps up in the daily office jungle

6 MUST DO’s to create a sustainable network

9 Comments

Did you know that more than 50% of job openings are filled, not by publishing a vacancy, but through an insider’s network? Whether you are job hunting, looking for new clients or trying to get promoted, the first people you turn to are the ones in your network. You start talking to family, friends and coworkers, hoping that they can give you a lead on anything they are aware of. But what if your network isn’t that big? Or what if your regular family/friends/college buddies pursue a completely different career? How do you collect people in your network who can actually mean something to your future career?

1.       Differ between personal and professional network
Most people have 2 types of contacts in their network. Personal and professional. Personal are those people you meet in school, through mutual friends or at a party. Your mother is part of your personal network, just like your brother in law (even though he might pursue a similar career path). You professional network are people you’ve met through work, conferences, networking events, our some people from college. The easiest way to divide your personal and professional network? A Facebook friend is a personal contact. Yes, also if you’ve added them on LinkedIn too!

2.       Keep a favours track record
People tend to pay off their debts. If you did a favour to anyone in the past, you are in the position to request a favour from them to settle the loan. Be aware of how you’ve helped people in the past. It might come in handy in the future. Keep a track record of the favours you distributed. That way, you will be able to refer to that past favour whenever you want something from one of your contacts.

3.       Create a stakeholder mapping
It is important to know who is actually in your network and what position they hold. You may have had a very interesting chat with someone on that party last week but you have to be aware on which network level he is standing. Divide your network in 3 levels, the people closets’ to you – those are the once you can just call to ask for a personal favour – are level 1, the people you just met and never got closer to are level 3. This way , you will find out which people you just need to maintain a relationship with and which people will need more effort.

4.       Meet with your network
Knowing who is in your network is very helpful but in order to maintain your network and make it ready to use, you need to invest. So go for lunch/coffee/drinks with the people you consider important and who may be able to help you in the future. Find out if you can mean something to them so they eventually will have to return the favour. This way you will tighten your network around you which makes it a lot more accessible whenever you may need it.

5.       Ask to be introduced
If you want to expand your network, you will have to meet new people. Ofcourse you can go to network events and make sure you get to know all of your colleagues. But in order to meet new people who are interesting for your network, you can also pull a favour yourself and ask to be introduced by someone you are already connected to. Don’t be afraid to ask people to introduce you to their contacts, they will probably feel flattered that you show interest in the people they know.

6.       Consider expanding your network a job task
Expanding your network is not something you can do ‘on the go’. It takes time and effort to meet new people and maintain existing relations. So block your calendar some time a week to dive into your network and the opportunities that come from it. Consider it part of your job to meet new people and to keep your knowledge of other people’s life up to date. That way, maintaining your network will not be buried under the hundreds of activities on your to-do list.

Advertisements

Author: Careeristagirl

Career girl, living and working in a big city, trying to stand up in a man dominated office world!

9 thoughts on “6 MUST DO’s to create a sustainable network

  1. Great post! I fully agree with #3, we must assess our network to see if we have relevant contacts that can fast track our job search. Any chain(network) is only as strong as its weakest link(least relevant), so it’s important to not only have good contacts but to be one as well.

  2. Asking questions are truly good thing if you are not understanding something totally,
    however this article offers good understanding even.

  3. Howdy would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog soon but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and
    I’m looking for something unique. P.S My apologies for getting off-topic but I had
    to ask!

  4. Un grand merci! J’aime cette info très utile.

  5. An outstanding share! I’ve just forwarded this onto a
    colleague who had been conducting a little homework on this.
    And he in fact bought me lunch due to the fact that I found it
    for him… lol. So let me reword this…. Thanks for the meal!!
    But yeah, thanx for spending time to talk about this subject here on your internet site.

  6. Event manager Syreeta Tranfield said: “I spoke to so many people who had noted the upbeat attitude at the event and this is very encouraging in the current climate. However, gold can mean white gold and in that case, white gold and a diamond embeddings with prong settings with can make a marvellous present for your loved one. Architecture and petroleum require a science background, while jewellery designing is purely based on your creative abilities.

  7. I visited several web sites however the audio feature for audio songs existing at this website is really wonderful.

  8. Has your garage door begun to act up and you are worried that
    a mere garage door repair job is not going to be enough?
    Well, the good news is, you do not have to completely replace
    your garage door openers. All you have to do is to perform a few garage
    door repairs that are going to take care of your problem.

    You can perform a few repairs without the help of any professional.
    However, some repairs are more complicated and should not be attempted by the nonprofessional.
    If you do so, you might end up injuring yourself. Plus, you might also cause more damage
    to the garage gate than repair!

    Why do you need the repair?

    First, you should note what problems you are facing with
    your garage gate. Is the door simply not responding? Or is it
    closing and opening partially? Do you find that the garage opener
    is running, but not opening? You will find that the repair work for each of these
    cases is different.

    What work does garage gate repair involve?

    Light repair works usually involve cleaning, lubricating and tightening
    the tracks, springs and the loose parts of the system. You should first check if the power
    supply to the opener is intact. Sometimes, if the power is not
    reaching the opener for some reason, your garage door will be stuck, and you will be left wondering what went wrong!

    What kind of garage opener do you have?

    When you are planning to perform some garage door repair,
    you should first find out what kind of opener you are using.
    If it is a standard extension garage gate,
    you can easily carry out the repair works, once you are able to
    find out what is going wrong with the machine.

    However, if your garage door is making use of a torsion spring,
    you will have to call in a professional to help you with
    the repair works. The torsion spring door is under tremendous pressure, and
    thus, one wrong move may even turn out to be fatal for you.

    Other garage door repair works

    If you are looking for a temporary fix for your garage gate, you can disconnect
    the opener from the door, by pulling on the red string that you can see
    on the side of the door. This way you can operate the
    door manually. However, be careful, because
    if the problem lies in the spring of the door, it might
    fall suddenly on you.

    Check all the loose hardware to make sure that nothing is out of place.
    Also check the springs and see if they are hooked on to the right place.

    If, while carrying out the garage door repair you face any difficulty
    due to the tension in the springs, try to adjust them by hooking them to the next notch.
    This will make it easier for you to work.

    Finally, never forget that the best way to keep your garage door in good condition is by regularly carrying out maintenance work on your door.
    This will ensure that you do not have to spend buckets on repair and
    replacement works.

  9. LinkedIn has a great feature that connects with your existing
    email accounts and allows you to invite anyone
    you have interacted with to your network. This means
    that you might reach people you interacted with once
    or twice, or people that you haven’t spoken with in a while.
    This is a powerful tool, but are you using it effectively in your marketing?

    LinkedIn as a Data Collector
    Look at all the ways you can collect data from people.
    The easiest metric to track for most is their email addresses, so ask people and promote their use.
    Create mailers or offer contests via email registration. Remember,
    each email you collect is another potential LinkedIn profile waiting to
    be connected to. Also, you might convince someone to join LinkedIn when they
    receive an invite from you, which means more customers to interact with.

    Easy Ways to Connect on LinkedIn
    So, what are some easy ways to connect with
    users and get them to want to network with you?
    Many companies have started suing LinkedIn as a corporate blog to promote brand awareness.
    These blogs might not even have anything to do with the products being sold, but they might tie in with corporate culture or
    offer up some helpful knowledge or technique. This is called generating substance, and if you want people to see a value in your postings,
    you need to provide that substance, otherwise they simply won’t care.

    The nice thing about this is you don’t have to be a multi-faceted business guru to provide content.
    Maybe you promote an interesting link of the day, or maybe you repost
    a news story about something company-related (please give credit if you do this.).
    It could even be a humorous blurb or story, or even a business-appropriate joke
    to keep your network’s attention. The only constant is that the postings stay constant.
    If you start it, then maintain it to help build that brand awareness.
    Remember, people won’t actively look for you if
    they don’t know you exist.
    One great way that some companies have started building a loyalty network is through promoting their
    employees. Some companies will offer a spotlight
    on their employees, showing off the projects they have done or discussing their high points.
    This not only helps to ensure your employees feel valued, but
    it also helps to paint your company as more human, which is something you want when trying to get people to
    connect with you.
    Pitfalls and Things to Avoid With LinkedIn
     
    Most of what has been discussed here has been the positives of using LinkedIn for your promotions, but there are some pitfalls you may want to avoid.
    Again, not all marketing works for all niches and some can be turned off more
    easily than others.
    For starters, when advertising with a graphic, consider the context
    that your audience will view it in. LinkedIn is business to business networking.
    Is your picture one that would be considered safe for a business networking platform?

    Yes, attractive, nearly-naked people tend to get clicks,
    but are those the kind of ads people at major corporations are going to be more than likely be turned off due to lack of
    professionalism? Consider your content in your pictures
    before posting and make sure your graphics are a good match to your audience and
    marketing message.
    Second, watch your language. While on the surface,
    this could be taken as do not swear, on a deeper
    level, you have to consider what a company will
    filter for and what they will allow. Some words tend to trigger
    web filters pretty easily, so be careful about your verbiage.
    Also, look at the message your words send. Are you
    trying to be edgy, dynamic, endearing? Do your words properly convey the message
    you want people to see? Sometimes people get so wrapped up in sending
    out a strong message that they fail to consider if it is the right one.

    Third, don’t verbally tie yourself to a
    region or company if you can help it. While you
    may want to highlight a company on a landing page or
    maybe you are geared towards a certain region of the world,
    you don’t want to inadvertently exclude potential
    customers because they think your ads don’t immediately
    apply to them. Remember, you can focus your ads in terms of companies and locations ahead of time, so listing out that info in the actual ad might prove redundant.

    Fourth, don’t slack on your content. It can be easy to start with a big push, but the number one thing that kills an audience’s interest
    is inconsistency. Don’t slouch on your posts. Make sure you
    dedicate a certain period of time each day to providing some form of content.
    If you can’t or think you might have problems with this, hire someone to do it for you or
    spend a day or two generating multiple posts so that you can just plug and play.

    However you do it, just be sure to keep doing it. You are setting an expectation of service as accompany
    when you post, and to do so inconsistently will send a bad message
    abour what your company considers professional.

    Fifth, be careful on rebranding. Some smaller companies take the philosophy
    of experimentation a bit too far and keep trying to reinvent themselves every
    month or quarter, but the truth of it is that many companies form bonds over the long term with clients,
    and just because you announce a name change or a new logo, that doesn’t mean that your
    clientele is paying attention. To build your brand,
    you need consistency, so stick to a logo or name and try
    to avoid being so edgy that you can’t make up your mind about your name.
    Remember, you’re a business, not a rock star.
    LinkedIn Final Thoughts
     
    LinkedIn is a wonderful tool for reaching people in the business world.

Share your Thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s